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Tried and True Performance Strategies

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often … [Read more...]

Profiling Your Way to Profits

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term success.Profiling is a term I use to partition my list into separate sub-lists that can help you identify what products or services are of the greatest interest to your list subscribers. A profile can be any way you want to separate the list members … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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