Judi Moore is not a super-affiliate. She's not even sure what that is. She doesn't see this as a detriment. Being an affiliate is also not her first career. In fact, at 52 years old, she's had a lifetime of work in the corporate world - in about three industries, she says - only to land back in her home state of Illinois, with six grown kids, husband No. 2, a Schnauzer and a … [Read more...]
Colin McDougall: The Timekeeper
This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through Labor Day weekend McDougall worked a grand total of about 10 hours from the road. The rest of the time he spent paddling his kids around in an inflatable kayak, feeding the ducks, building sandcastles on the beach and … [Read more...]
Anne Fognano: The Mother Lode
The old adage that necessity is the mother of invention is certainly true when it comes to this mother.More than a decade ago Anne Fognano, then a new mom, needed a way to earn additional income while being able to work from home.She had just completed her master's degree in clinical psychology when her son Austen was a year old. And while it was her dream to be a therapist … [Read more...]
Going to the Mat
In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit at some point in their affiliate marketing ventures as well as detailing my own outrageous faux pas. Turnabout is fair play, so in this issue we'll look at an example of how affiliate managers prove that they too are only … [Read more...]
Get a Second Life
Living in a virtual world may lead to innovation in the physical world.Innovation is the lifeblood of business. Failure to innovate is a common problem among businesses and even more common among big corporations where it is hard to turn on a dime and internal politics tends to slow down rapid thinking and change. This means that smaller marketers, boutiques and niche marketers … [Read more...]
Scott Hazard: The Performer
Despite having many talents that often thrust him to the forefront, Hazard is a modest man who typically shuns the spotlight.For more than three years he's been an extremely active and vocal member of several online affiliate marketing forums. While many of his closest industry friends often refer to him by one of his message board handles, he prefers not to give away his … [Read more...]
Summer Reading Extravaganza
Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performance marketing, online advertising, search optimization and more. And there's no … [Read more...]
Recess Is Over
Back-to-School promotions can lead to big bucks if online marketers start early.Back to school is a big deal for affiliates - it kicks off the part of the season between June and January where many earn the majority of their annual revenue. The overall "back to school" season refers not just to shopping for kids in grades K through 12, but other spending periods including "back … [Read more...]
Jeremy Palmer: The Million Dollar Man
Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar. He knew there was more to life than his mid-level job at a small financial services company. As a Web developer, in 2002 he launched website MeetYourMatch.com in hopes that it could generate a little extra cash for his wife and two kids in Utah and give him an outlet to … [Read more...]
Entrepreneur Sees the Light
While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The aspiring netpreneur, whom I'll call Bob, has obviously sweat great drops of blood to build his first site, yet he hasn't seen a dime of revenue.If only I could talk to him..."So, what made you choose Internet and affiliate marketing as the topic for … [Read more...]
Kimathi Marangu: The Team Player
It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall Networks, an affiliate that builds shopping portals tailor-made for affinity organizations such as school districts, charities, sports teams and consumer associations.The company, which was formed in 2005, already has a handful of private-label online … [Read more...]
Richard Kohl: This is No Retirement Party
Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got four children and six grandchildren, while his second wife has four children, 15 grandchildren and two great grandkids - Kohl has hosted and attended lots of family functions in his day, and now he's on a mission to make it an exciting, fun and pleasurable experience for others to … [Read more...]
The State of Online Marketing
By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups and downs. Online marketing had survived the dot-com bust and continued to evolve from the e-commerce craze into something that sparked enthusiasm and life in a shell-shocked market.The idea that retirees, housewives and those with "real … [Read more...]
Resolutions Require Resolve
It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning green. What about your New Year's resolutions? Are they also becoming stale and moldy?Are you still hitting the gym regularly, forsaking Haagen-Dazs and renewing your determination to avoid the evil weed with each nicotine fit? What about … [Read more...]
Pedro Sostre: Follow Your Passion
Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck in terms of design," he says, though he also admits there are many design-oriented sites that are extremely well-done and that he'd be hard-pressed to single out just a handful of them.When it comes to art, he's fond of the impressionist style of … [Read more...]