Legal Archives | Blue Book

Court Rules Hyperlinking to Third-Party Content Can Create Liability

A recent Tenth Circuit decision holds that third-party material reached through hyperlinks on a company website can count as that company’s own ... Read Article

SCAM Act Legislation Introduced to Hold Platforms Responsible for Deceptive Ads

On February 4, 2026 Senators Gellego (D-AZ) and Moreno (R-OH) introduced bipartisan legislation to crack down on predatory online scams advertisements. The ... Read Article

What Affiliate Marketers Need to Know About New York’s New AI Disclosure Law

AI-generated advertisements are a double-edged sword. Digital marketers should be properly advised on risks related to such use in conjunction with advertising ... Read Article

How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

Clickbooth Speaks!

Press Release Clickbooth Invalidates Essociate Patent Claims Sarasota, FL, February 12, 2015 – On February 11, 2015, the United States District Court, ... Read Article

The New Google Webmaster Guidelines Are Killing Affiliates

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims ... Read Article

Summer Conference Recap: Accountability and Compliance Take Center Stage

It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making ... Read Article

Mr Waledac: The Peter North of Spamming

The always reliable Brian Krebs with an amazing story of Russian spammers, huge botnets and oddly named pwnsters.

Billion Dollar I.P. & Patent Leeches

The affiliate marketing industry is already being burned by BS intellectual property law suits in the form of Essociate's patented claim to ... Read Article

CPAWay vs. Essociate: Is This The Way Forward?

CPAWay is one of our favorite CPA networks: fast growing with an innovative CEO committed to quality and service. So we were ... Read Article

Google Forfeits $500 Million Generated by Online Ads & Prescription Drug Sales by Canadian Online Pharmacies

From the Department of Justice: “Google Inc. has agreed to forfeit $500 million for allowing online Canadian pharmacies to place advertisements through ... Read Article

Police Crackdown On Fake Anti-Virus & Online Pharmacies

Have you ever been hit by a fake anti-virus alert on your computer? Do you know someone who has? More importantly, have ... Read Article

FTC Aggression: Killing? Or Curing?

The jury is in. And the verdict is that performance marketing has to clean up its act. Every week now we see ... Read Article

Five Key Points On CA’s New Sales Tax

Armageddon arrived two weeks ago in the fight against online sales taxes. California signed their version of the affiliate sales tax into ... Read Article

Cagefight: Facebook vs MaxBounty

The big news this week has been Facebook filing lawsuits against MaxBounty, Steven Richter and Jason Swan, the CTO of CPALead. The ... Read Article

Tag: Legal