• Usability Basics for Landing Page Optimization

    We’ve all heard the saying “perception is reality.” And when it comes to website usability, there is no truer statement. Bottom line: ... Read Article

    What are You “Converting” on Your Website?

    Conversion actions are measurable events that move a website visitor toward the mission critical activities that you have identified. Many people view ... Read Article

    Emotional Motivators in Landing Page Optimization

    Visitors arrive at your website with their own needs, perspectives, and emotions. How can your landing page influence them to take action ... Read Article

    7 Landing Page Fixes that will Skyrocket Conversions

    Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even if you don’t have the ... Read Article

    Usability Basics for Landing Page Optimization

    If a visitor cannot find something on your landing page, it might as well not exist at all. Have you used common ... Read Article

    What is Your Website Worth? The financial impact of conversion rate improvement

    Most business websites are developed for a specific purpose. They are focused on achieving a desired outcome from a particular audience. A ... Read Article

    Landing Page Optimization – Testing your way to higher profits

    In the online marketing world, a lot of time and resources are spent driving traffic to a website or landing page. Huge ... Read Article

    Let's Get Personal

    Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Improving Conversions

    Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article


    It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, ... Read Article

    You've Got Content, Now What?

    I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

    Insurance for Conversion Rates

    Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article

    It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

    Know Your Audience

    When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article