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Performance Advertisers Are Still Being Ripped Off

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]

Internet Marketing Fraud and How Admitad Combats It

July 30, 2018 by mThink

By Admitad Quality Control Department   Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool has more power to bolster sales and give advertisers access to new, untapped markets to ultimately strengthen their bottom line and brand recognition the way affiliate marketing can. And yet, e-commerce … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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