Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]
Internet Marketing Fraud and How Admitad Combats It
By Admitad Quality Control Department Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool has more power to bolster sales and give advertisers access to new, untapped markets to ultimately strengthen their bottom line and brand recognition the way affiliate marketing can. And yet, e-commerce … [Read more...]