• Tips for a Successful Holiday Shopping Season

    As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the ... Read Article

    Welcome to This Year’s BLUE BOOK Top 20 Network Survey

    We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. Vote Now !

    Incentive Marketing Scientists?

     When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of ... Read Article

    Advertisers, STOP mispricing your CPA leads!

    One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the ... Read Article

    The Top 4 Changes Demanded By Blue Book Research Panel

    The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

    4 Key BLUE BOOK CPA/CPS Network Survey Insights

    A month on from the headline-grabbing announcement of the results, we thought we'd

    Secrets of Social Media Conversion

    Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel ... Read Article

    ClickDealer Becomes Certified Google Partner

    PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 – ... Read Article

    Diablo Media Wins the Inc. 5000 Triple Crown

    Press Release August 21, 2014, Denver CO – For the 3rd year in a row, Diablo Media has been named to the ... Read Article

    So What's Next for Affiliate Marketing?

    Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New ... Read Article

    Why You Should Build A Social Distribution Site Today

    The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do ... Read Article

    Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season

    Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing ... Read Article

    The State of Mobile

    By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

    Programmatic Premium Advertising? What The Heck?

    Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

    How to Survive the Challenging Online M&A World

    The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

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