Tag: Gerard J. Tellis

Understanding Technology Evolution: The Fallacy Of The S-Curve

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

Find a network

Get the newsletters

Independent performance-marketing intelligence, straight to your inbox.

Become an official Blue Book Network Partner

Premium positioning across the rankings, the directory, and the offers feed.

See the program