Tag: First party data

The Hidden Revenue in Your Partnership Program: Why First-Party Data Is the Key to Proving True ROI

Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. By tracking the full ... Read Article

3 Big Takeways On Publicis Buying Epsilon/CJ

Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of ... Read Article

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