Perform[cb]’s insights on the financial vertical and it’s growth potential A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop on board with digital marketing opportunities. In fact, according to a recent PMA study¹, financial brands accounted for 35% of total advertiser spend across all … [Read more...]
Thinking Smart
For more than 30 years, Newton- Evans Research Company has been studying the initial development and the embryonic and emergent stages of what the world now collectively terms the smart, or intelligent, grid. In so doing, our team has examined the technology behind the smart grid, the adoption and utilization rates of this technology bundle and the related market segments for … [Read more...]
Customer Relationships and the Economy
A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities and their customers. In Western European markets, price increases across gas, electricity and water, combined with increased corporate earnings, left many utilities in the uncomfortable position of being seen as profiteering from customers … [Read more...]
Be a People Person
I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person when it comes to building smarter grids and more intelligent utilities. Granted, technology is rapidly developing and the utility industry is finding itself in the middle of more and more automation. However, people - from linemen to consumers - will remain … [Read more...]
Customer Service in the Brave New World of Today’s Utilities
A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their grandparents prompted utilities to develop and offer levelized billing, and their parents created the need for online bill presentment and credit card payment. This new generation of customer is about to … [Read more...]
Con Edison
Consolidated Edison Co. of New York (Con Edison) is a regulated utility serving 3.2 million electric customers in New York City and Westchester County. The company recognized that it could realize significant cost savings if more customers would adopt electronic billing, where bills are delivered electronically without a paper version. Eliminating the printing, postage, labor … [Read more...]
Pepco Holdings, Inc.
The United States and the world are facing two preeminent energy challenges: the rising cost of energy and the impact of increasing energy use on the environment. As a regulated public utility and one of the largest energy delivery companies in the Mid-Atlantic region, Pepco Holdings Inc. (PHI) recognized that it was uniquely positioned to play a leadership role in helping meet … [Read more...]
Business Intelligence: The ‘Better Light Bulb’ for Improved Decision Making
Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they're to be truly effective, these businesses must do more than simply implement CEO-level dashboards. They must provide this kind of visibility to every employee who needs it. To achieve this, utilities need to be able to collect data … [Read more...]
Utility Mergers and Acquisitions: Beating the Odds
Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company Act (PUHCA). A key question for the industry is not whether M&A will continue, but whether utility executives are prepared to manage effectively the complex regulatory challenges that have evolved. M&A activity is (and … [Read more...]