• Merchant Advantage: eBay Partner Network

    In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

    Merchant Advantage: CSN Stores

    When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias ... Read Article

    Crossing the Line

    The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article

    Owning Up

    Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

    Participation Is Not Passive

    Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

    Show me the Money

    Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

    Incentivize Your Audience

    Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

    Content vs. SEO

    Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't ... Read Article

    Leagues of Their Own

    Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

    AOL's Advertising Aspirations

    What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

    The Changing Digital Landscape

    2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

    Rexanne Mancini: The Free Thinker

    Mancini says she thought the Internet was the wave of the future and wanted a way to connect and be part of ... Read Article

    Winning With Authority

    It's all good - from online advertising being up 25 percent, according to the IAB; to online commerce on the rise 23 ... Read Article

    Ad-Supported Nation

    There's no doubt that popular websites such as video clip destination Metacafe continue to be strong players because visitors know that when ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

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