Tag: Features

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't ... Read Article

Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

It's all good - from online advertising being up 25 percent, according to the IAB; to online commerce on the rise 23 ... Read Article

There's no doubt that popular websites such as video clip destination Metacafe continue to be strong players because visitors know that when ... Read Article

Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to ... Read Article