• Mastering Lead Partnerships In 2024: Five Crucial Questions To Shape Success

    Navigating the path to success in 2024 requires advertisers to strategically choose lead providers. The flow of opted-in prospects can be the ... Read Article

    Perform[cb]’s New Mobile App For Partners Is A Game Changer

    Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

    What Advertisers & Publishers Should Be Doing Now

    We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

    Apple's iPhone Business Alone Is Now Bigger Than All Of Microsoft

    MG Siegler realizes that even though the iPhone didn't even exist five or six years ago, it now brings in more revenue ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

    Google Affiliate Network: Big-Time Backing

    The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

    LinkShare: Leveraging Technology and Global Markets

    Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

    ShareASale: Size Doesn't Matter

    ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

    Key Cogs in the Affiliate Machine

    In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

    Merchant Advantage: eBay Partner Network

    In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

    Merchant Advantage: CSN Stores

    When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias ... Read Article

    Crossing the Line

    The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article

    Commission Junction: Putting the Pieces in Place

    Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - ... Read Article

    Owning Up

    Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

    Participation Is Not Passive

    Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article
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