Features Archives | Blue Book

Partner Marketing Platform vs. Affiliate Network vs. PRM: What’s the Right Fit for Your Strategy?

In performance marketing, the technology stack you choose can make or break your growth strategy. But as the space evolves, it’s getting ... Read Article

How Leading Brands Are Scaling Growth with Partner Marketing Platforms

Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for some of the world’s ... Read Article

RFP Questions to Ask When Evaluating a Partner Marketing Platform

Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with your strategic goals—and avoiding ... Read Article

Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

Affiliate Marketing: Leveraging the Creator Economy with OnlyFans Offers

Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just 3 years to reach ... Read Article

Mastering Lead Partnerships In 2024: Five Crucial Questions To Shape Success

Navigating the path to success in 2024 requires advertisers to strategically choose lead providers. The flow of opted-in prospects can be the ... Read Article

Perform[cb]’s New Mobile App For Partners Is A Game Changer

Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

What Advertisers & Publishers Should Be Doing Now

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

Apple's iPhone Business Alone Is Now Bigger Than All Of Microsoft

MG Siegler realizes that even though the iPhone didn't even exist five or six years ago, it now brings in more revenue ... Read Article

The Interview: Wikia CEO Jimmy Wales

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

Google Affiliate Network: Big-Time Backing

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

LinkShare: Leveraging Technology and Global Markets

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

ShareASale: Size Doesn't Matter

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

Key Cogs in the Affiliate Machine

In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

Merchant Advantage: eBay Partner Network

In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

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