Tag: Enterprise

Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory on the major portals ... Read Article

Effective branding creates and maintains relationships with customers; it's very much an ongoing, dynamic process. Email's place in that cycle must be ... Read Article

Scott Berg is responsible for working with HP's business units to establish a congruent global media strategy as it relates to traditional, ... Read Article

Most people in the marketing business will have heard of viral marketing, and some will have even attempted to create a "viral." ... Read Article

Come gather 'round, marketers, wherever you roam. And admit that the waters around you have grown. And accept it that soon you'll ... Read Article

Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, eMusic and AA RP. ... Read Article

Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet generation hates me. My ... Read Article

I have had the great pleasure, for the better part of the past seven years, to act like a kid, think like ... Read Article

The early part of the 21st century has witnessed an explosion in the number of media that marketers can employ to reach ... Read Article

Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The ... Read Article

Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally been seen as redundant ... Read Article

Corporate marketing messages do not always reflect the market's perception of a product or service. The practice of "push" messaging was designed ... Read Article

Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As ... Read Article

Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they're tuning out, but you need more than ... Read Article