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Ringing IN and Hanging UP

July 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles are endless and so are the types of rings you can make the phone chime. There are master tones, ringback tones, polytones, monotones and they all have a price. Users can download them over the Internet and program a ring to sound only when mom or that special someone … [Read more...]

Music Needs Tuning

July 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

The complex space needs some harmony before online marketers start to sing.Imagine you're a publisher trying to parlay your expertise and passion for vacuum cleaners into a performance- based business. You are shocked to learn that sellers don't compete on price, that you aren't allowed to see what is in the manufacturers' catalogs and that if you want to sell in volume, … [Read more...]

iPod, Therefore iTunes

January 1, 2005 by Chris Trayhorn, Publisher of mThink Blue Book

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under performing market that was close to flaming out before it ever got off the ground. Despite the continued existence of freely available music through peer-to-peer networks, Apple has sold more than 125 million songs through its iTunes online store since … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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