Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the language and don't know how the locals connect and communicate.Social media is commonly defined as comprising "primarily Internet-based tools for sharing and discussing information among human beings."As an online marketer you want to hear about … [Read more...]
Search Marketing Is Direct Marketing
When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for Coke. That's brand marketing, and it's gotten the lion's share of attention from marketers for decades. Far fewer people are direct marketers - the folks behind the catalogs and mail solicitations that fill our mailboxes. If you know any direct marketers, you may … [Read more...]
Sweet Charity
If you think getting people to shop online is tough, consider the plight of nonprofit organizations. They ask people for their time and/or money, but instead of receiving goods, these donors simply get the satisfaction of doing good.Although nonprofit organizations may have a different agenda from the for-profit online marketers, many of the goals (building relationships, … [Read more...]
It’s Just Direct Marketing
As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine marketing (SEM), depending on which city I happen to be in. Larger marketers seem to have more sophisticated questions; smaller marketers tend to focus on subsistence tactics. However, one theme seems to reoccur frequently: the myth that SEM is some kind of … [Read more...]