As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
Direct-To-Consumer Brands Look To Performance
DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct mail and catalogs. As Digiday put it in a recent article: When a marketing mix is 50% Facebook, 50% Google, it’s easy to tell how money is being spent and to what effect. But eventually, those channels get tapped … [Read more...]