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FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

July 19, 2022 by Richard B. Newman

FTC

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center at the Federal Trade Commission. Among the most sensitive categories of data collected by connected devices are a person’s precise location and … [Read more...]

Introducing The New Rules Holiday Checklist for Digital Marketers

October 27, 2020 by Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the  season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist,  a comprehensive guide to ensure you’re making … [Read more...]

What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses

November 24, 2019 by Richard B. Newman

FTC

In one form or another, limitation of liability clauses are almost always in digital marketing contracts.  They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s liability on a campaign may not exceed a stated cap. When negotiating performance marketing agreements, marketers need to understand the legal significance of … [Read more...]

Top 4 Affiliate Digital Marketing Tech Predictions

March 20, 2019 by mThink Digital Staff

Affiliate Marketing

By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]

Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave

October 30, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]

Interview with Adam Weiss

January 18, 2017 by mThink

Interview with Adam Weiss: The Man Behind Rakuten Affiliate Network Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a variety of roles for 13 years. He has led the company to six consecutive #1 placements in the Blue Book Top 20 rankings. We recently caught up with him to find out why Rakuten’s service levels are so universally … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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