Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist, a comprehensive guide to ensure you’re making … [Read more...]
What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses
In one form or another, limitation of liability clauses are almost always in digital marketing contracts. They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s liability on a campaign may not exceed a stated cap. When negotiating performance marketing agreements, marketers need to understand the legal significance of … [Read more...]
Top 4 Affiliate Digital Marketing Tech Predictions
By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]
Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Interview with Adam Weiss
Interview with Adam Weiss: The Man Behind Rakuten Affiliate Network Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a variety of roles for 13 years. He has led the company to six consecutive #1 placements in the Blue Book Top 20 rankings. We recently caught up with him to find out why Rakuten’s service levels are so universally … [Read more...]