Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Interview with Adam Weiss
Interview with Adam Weiss: The Man Behind Rakuten Affiliate Network Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a variety of roles for 13 years. He has led the company to six consecutive #1 placements in the Blue Book Top 20 rankings. We recently caught up with him to find out why Rakuten’s service levels are so universally … [Read more...]