• Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

    If you were going to launch a business as a publisher today, what business model would you adopt to make money?  The ... Read Article

    Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Affiliates Yearn For Standard Bearers

    Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

    A Show-Stopping Performance

    In times when change comes quickly, many things can keep online marketing managers up at night. The question is: What should keep ... Read Article

    Search For Tomorrow

    It was the summer of 1998 when GoTo.com launched its pay-per-click (PPC) program in a fairly straightforward way. Back then, there were ... Read Article

    Using Data With Integrity

    A crucial element of building and maintaining a database is data integrity - making sure your information is accurate and in the ... Read Article

    Setting the Data Table

    The last issue of Revenue gave an overview of databases and how they can be used. Let's delve a little deeper into ... Read Article

    A Nose For Data

    As a canny entrepreneur, you'll want to monitor all aspects of your business. On the Internet, that comes down to tracking data, ... Read Article

    Databasics 101

    Most small business operators have dabbled with databases, but relatively few use them to their full advantage. So here's a crash course ... Read Article