• Customer Lifetime Value Is The Most Important Metric You Are Ignoring

    Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article