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Customer Lifetime Value Is The Most Important Metric You Are Ignoring

October 11, 2018 by Kate Hagan, Clickbooth

customer lifetime value

Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, and how much can be spent in order to close that sale. But what if there was a different metric? One that gave a deeper understanding of the customer journey and of which customers are the most … [Read more...]

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the single most important marketing metric. Period. It can tell you if your difficult ad campaigns should continue, how big a proportion of your revenues to allocate to … [Read more...]

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