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New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and Awin Group for the first ever Joint-#1 ranking in the Cost-Per-Sale Networks category. How it happened: Awin Group received terrific support from advertisers and … [Read more...]

Do Advertisers Need A Real Agency?

August 30, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you with tracking and attribution metrics. All seems right with the world. Do you need an agency? I raise the question following a conversation I had last week with a rising advertiser. … [Read more...]

Blue Ribbon Panel: Cristian Miculi

November 16, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due to its focus on ROI and measurability. Both CPS and CPA will be around; CPS … [Read more...]

Blue Book Panel: Interview with Linda Woods

November 13, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing line between older legacy networks that don’t offer this key differentiator and newer, innovative networks that do. Retailers want more and more granular looks at the consumer’s path to the buy button, and to be able to both track that path … [Read more...]

Blue Book Panel: Interview with Melissa Feemster

November 10, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue finding new ways to innovate and reach consumers through mobile and social … [Read more...]

Blue Book Panel: Interview with Jason Durant Walker

November 7, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? Yes we expect to see growth. There was a temporary contraction in the CPA space as low-value direct response marketers and dubious publishers were driven from the space. But that left a cadre of professional and … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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