When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had a lot of time to refine the … [Read more...]
The Future Of Performance Marketing?
The CPA side of the affiliate marketing community has been shaking out for two or three years now. We've seen huge networks disappear completely, owners of smaller networks be taken down by the FTC and a few lucky networks be acquired by bigger partners. What we are left with is a healthier performance marketing ecosystem, with the bigger beasts at the top of the food chain … [Read more...]
The Great Divide
Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.What I’ve come to believe is that the performance marketing world has two … [Read more...]
Raising Your Score
Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers alike to drive high quality leads while maintaining strong ROI. In fact, search engine marketing (SEM) frequently represents an inordinate portion of a performance marketer’s business – often more than they care to admit.The decline in … [Read more...]
Consolidate, Optimize and Maximize
You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it … [Read more...]
Harrison Gevirtz: The Yearling
This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. No, he is not a freshman in college, not the next Shawn Fanning (of Napster fame) working out of a dorm room. Gevirtz is a freshman in high school - a 15- year-old wunderkind. Gevirtz first got exposed to the world of online commerce by selling … [Read more...]
Leading the Way
Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by leaps and bounds - 290 percent over 2005, according to the Internet Advertising Bureau - people like Peter Martin and Robert Jewell just seem to drag its reputation through the mud. These guys had the honor of being sued by New York State Attorney General Eliot … [Read more...]
It’s Just Direct Marketing
As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine marketing (SEM), depending on which city I happen to be in. Larger marketers seem to have more sophisticated questions; smaller marketers tend to focus on subsistence tactics. However, one theme seems to reoccur frequently: the myth that SEM is some kind of … [Read more...]
Affiliates Wanted
With 8.2 million Americans looking for jobs, Jeff Testerman isn't worried about losing his. He's co-founder of brokerhunter.com, a job site for the insurance and securities industries that features affiliate links to everything from resume writing to trade journals. "Hiring started to pick back up in the last quarter. " Hiring is definitely in the forefront now and in the … [Read more...]
The Best Paid Places
If you currently have a Web site, then I'm sure you are inundated with spam offering "guaranteed placement on more than 5,000 search engines."Before we go any further, let me just make something very clear. Yes, there may be 5,000 search engines out there - heck, at this point there may be as many as 50,000 - but there are only four that really matter. If you have your Web site … [Read more...]