With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?Here’s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the … [Read more...]
Content vs. SEO
Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't wait to get his search team cracking on it. It's his bread and butter. And like any SEO outfit, he claims he can get your site optimized and ranking rapidly. But he also has a passion for words. He wants to respect your content - the carefully crafted … [Read more...]
Making Over My Own Site
Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for peak performance. I have a dirty little secret, though: I rarely spend much time working on the design aspect of my own sites. What's that old saying about the cobbler's children? So I've decided to put some shoes on my own kids' feet … [Read more...]
Entrepreneur Sees the Light
While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The aspiring netpreneur, whom I'll call Bob, has obviously sweat great drops of blood to build his first site, yet he hasn't seen a dime of revenue.If only I could talk to him..."So, what made you choose Internet and affiliate marketing as the topic for … [Read more...]
The Write Stuff
Imagine you're in a store. You're browsing and minding your own business. Then, all of a sudden, a pushy salesperson ruins your shopping trip. What could be worse? On the other hand, a helpful, honest, knowledgeable clerk can turn an otherwise annoying shopping errand into a pleasure.The same applies online. Blaring banners are like obnoxious sales clerks; shoppers want to … [Read more...]