The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
FTC Defense Lawyer Report: Top 10 FTC Consumer Protection Topics (2017)
The FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to aggressively pursue a broad spectrum of unfair and deceptive trade practices. Practices affecting small businesses. In 2017 the FTC targeted companies that targeted small businesses with deceptive promotions. A pending lawsuit alleges that New York- and Illinois-based A1 … [Read more...]