Some people claim that it is becoming harder to make money at affiliate marketing these days but a new start-up incubator project in the UK is seeking to prove the naysayers wrong. The Zoo Project, reportedly financed by TradeDoubler to the tune of over $1.5 million, is seeking up to 20 performance marketing innovators to whom they can provide free office space, advice and … [Read more...]
Hire Up
Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies from the Fortune 1000 on down, which were reluctant to explore the Web in the late 1990s, are shifting their resources online.The proven return on investment of Internet advertising is one reason; another is that user-generated … [Read more...]
Going Out Is In
Companies are outsourcing affiliate managers to fuel online marketing programs. Former London-based freelance writer Rob Palmer knew he was on to something when he launched the affiliate program for his FreelanceWorkExchange.com subscription site. For several years he ran the program in-house; revenues were decent, affiliate applications were steady, but "there simply … [Read more...]