• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Key Cogs in the Affiliate Machine

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending reaching $3.3 billion in 2012. That figure includes the aggregate cost of running an affiliate program: affiliate network fees and affiliate … [Read more...]

Crossing the Line

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled machine, each component has its job to do, each ensuring that the industry as a whole functions, if not in harmony, at least in synergy.Affiliates should drive value added traffic and consumers to a merchant's site.Networks are considered to be the … [Read more...]

Commission Junction: Putting the Pieces in Place

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - starting at BeFree back in the day and then at CJ as director of publisher services - gives her a wide variety of network experience to draw upon. Since Pollard took over, CJ has undergone some changes.Lisa Picarille: You've been running Commission … [Read more...]

Out of Commission

January 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

How to Limit Commission Theft Find a trusted network and merchants. Ask other affiliates about their experiences with network partners, and if you are not being protected, take your business elsewhere. Likewise, if a merchant partner advertises via adware that is known to facilitate commission theft, you may be better off without them. Study your reports yourself for … [Read more...]

Stumped About Stopping Spyware

January 1, 2005 by Chris Trayhorn, Publisher of mThink Blue Book

Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets him more riled up, if you can call it that, than knowing he's losing a large percentage of revenue from his two affiliate Web sites to other affiliates that are acting in unethical and unfair ways. Le, who's been an affiliate for the last few years … [Read more...]

Being Ben Edelman

January 1, 2005 by Chris Trayhorn, Publisher of mThink Blue Book

You'd be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the evils of spyware. The 24-year-old assiduously tracks the proliferation of adware from his own computer lab. He's a fierce critic of spyware practices and has testified in several high-profile adware-related lawsuits.Talk about overachievers: Edelman is a Ph.D. candidate … [Read more...]

The Way To Ebay

July 1, 2004 by Chris Trayhorn, Publisher of mThink Blue Book

To state the obvious, eBay has become a household name, at least in the US where everyone recognizes the brand as the largest online auction site. What may be less obvious is that eBay also has one of the largest affiliate programs. That may seem odd given that most merchants use affiliates to sell goods or services, and eBay doesn't sell goods or services. Instead, it's a … [Read more...]

Wooing the Lonely Hearts

April 1, 2004 by Jennifer Meacham

With thousands of dating sites on the Web, it can be as hard for surfers to find the right site as it is to find the right mate. Affiliates are the matchmakers of the online dating world, bringing lonely hearts to dating service merchants who can light the path to true love, or at least some warm companionship. In a space Jupiter Research projects will more than double to … [Read more...]

Should I Promote This Merchant

January 1, 2004 by artkade

There are thousands upon thousands of affiliate programs offered by various Internet merchants. Deciding what programs to promote can be a daunting task. Let's explore the factors most successful affiliate marketers consider when faced with this decision.First and foremost, you must consider your site visitors' propensity to purchase the product or service or take the "desired … [Read more...]

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing
  • It’s Time To Scale Your Home Services Lead Generation Campaigns
  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy