Tag: Columnists

Klein Online (& Out- of-Line) The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet ... Read Article

Homepages often have multiple objectives. Everyone in your organization wants to pile stuff on your homepage: products, partnership announcements, press releases, job ... Read Article

Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m ... Read Article

We’ve all heard the saying “perception is reality.” And when it comes to website usability, there is no truer statement. Bottom line: ... Read Article

Many people are familiar with the well-known concept of the sales funnel. Conceived over a hundred years ago, it still serves as ... Read Article

Conversion actions are measurable events that move a website visitor toward the mission critical activities that you have identified. Many people view ... Read Article

Affiliate Summit West was one of the best-attended and diverse shows of the last few years. It left me reflecting upon several ... Read Article

Visitors arrive at your website with their own needs, perspectives, and emotions. How can your landing page influence them to take action ... Read Article

Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even if you don’t have the ... Read Article

If a visitor cannot find something on your landing page, it might as well not exist at all. Have you used common ... Read Article

Most business websites are developed for a specific purpose. They are focused on achieving a desired outcome from a particular audience. A ... Read Article

Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article