• Performance Advertisers Are Still Being Ripped Off

    Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

    A Guide To Preventing Affiliate & Ad Fraud by IPQualityScore

    In 2018 and for the foreseeable future, online advertising is a huge business, taking into account that the global digital marketing industry is ... Read Article

    Affiliates Still Losing Commissions To Cookie-Stuffing

    The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding ... Read Article

    Klein Online (& Out-of-Line): Kick Fraud Out!

    The mThink/Revenue Performance team were kind enough to offer me an outlet for my opinionated self and perhaps also provide a nugget ... Read Article

    Revenue Performance Q&A with Pace Lattin

    Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. ... Read Article

    Will Fraud Kill Affiliate Marketing?

    Will fraud kill affiliate marketing? It is up to you. You choose. But here’s a clue: the BP oil spill probably just ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Marketing Muscle

    Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry ... Read Article

    Hybrid Auctions Are Taking Over

    As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

    Danger: Clicking Ahead

    Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

    Defend Yourself Against Click Fraud

    The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

    Don't Give in to Click Fraud Fears

    Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

    Three Great Search Engine Marketing Myths

    As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article