• The Top 4 Changes Demanded By Blue Book Research Panel

    The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

    Forbes Magazine Finally Discovers Affiliate Marketing

    Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy ... Read Article

    How to Survive the Challenging Online M&A World

    The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

    New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

    There are a number of things that might impede the performance of your affiliate program.

    What Affiliate Marketing Can Learn From "The Voice"

    Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really ... Read Article

    360 Days in the Life of Performance Marketing

    The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this ... Read Article

    The Number One Cause of Checkout Abandonment

    What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are ... Read Article

    5 Steps to Accelerating International Growth

    Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re ... Read Article

    The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

    Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

    Firefox and Third Party Cookie Blocking

    Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie ... Read Article

    Matomy Maximizes Mobile Media Buying with Mobit

    Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. ... Read Article

    Rakuten LinkShare Performance Marketing Network Reports Double Digit Growth in Second Quarter

    Press Release NEW YORK CITY – July 30, 2013 – Rakuten LinkShare today announced continued growth throughout its global performance marketing network ... Read Article

    Mo-Lo-So-Glo Revoution and the Death of Douchbaggery

    Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, ... Read Article

    MediaWhiz Expands Affiliate Network to Include International Campaigns – Press Release

    Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as ... Read Article

    Thoughts On Google Affiliate Network Closing

    If you haven’t heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To ... Read Article

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