• Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

    Shine a Light

    It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

    Taking It Offline

    If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

    Big Brands Believe

    TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a ... Read Article

    Fair Game

    In-game advertising offers geotargeting of a captive and highly lucrative audience.National advertisers looking to reach mass audiences have had few choices online. ... Read Article

    An Unbridled Love of Shopping: Q & A with Michelle Madhok

    Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

    Look Ma, No Print: Q & A with Michelle Bottomley

    Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

    Off the Mark

    Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

    The Color of Success

    Color is often a forgotten factor in online design. Online merchants spend millions to hone their Web site designs, but they sometimes ... Read Article