Tag: Brand Equity

The jury is in. And the verdict is that performance marketing has to clean up its act. Every week now we see ... Read Article

The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted ... Read Article

It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external ... Read Article

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list ... Read Article

Ask nearly everyone and they'll say that search engine optimization is intimidating. Search engine optimization - SEO for short - should be ... Read Article

Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably ... Read Article

Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article