Michael Wolf tells you what you need to know: Unless you are running a news website, it’s very likely that there are plenty of opportunities to take advantage of “how to” posts. If you run an eCommerce website, you should start with your most popular products and create “how to” guides for each of them. If you think you are going to have a large … [Read more...]
Content vs. SEO
Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't wait to get his search team cracking on it. It's his bread and butter. And like any SEO outfit, he claims he can get your site optimized and ranking rapidly. But he also has a passion for words. He wants to respect your content - the carefully crafted … [Read more...]
Avoid the Blog Drivel
I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's hot news item, I wrote a blog entry that included a quote, a few inane comments about the topic and a link back to the original post.It's a technique commonly used by bloggers to drive traffic to their sites through backlinks. Indeed, some bloggers use … [Read more...]
Santa in September
Kathy Eickenberg, who runs PurpleBearsShopnEarn.com, knows exactly what she is going to do this holiday season to ramp up her Christmas sales. One is start early; another is she has started a newsletter. She's hopeful her Christmas ideas will help her move the teddy bears, arts and crafts, toys, children's clothes and other collectibles and party supplies she carries on her … [Read more...]
The Social Security
Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out to customers and merchants and communicate with each other. Online marketers are testing all of the new communication methods - blogs, social networking sites, wikis, and photo and video-sharing sites - to see if these platforms can help them … [Read more...]
Optimize Your Blog for Search
Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further link paid search to traditional advertising. If the comparisons make sense to you, then maybe we can torture the analogy by comparing blogs to press releases. Your company can write a blog post or a press release to try to attract … [Read more...]
Going to the Mat
In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit at some point in their affiliate marketing ventures as well as detailing my own outrageous faux pas. Turnabout is fair play, so in this issue we'll look at an example of how affiliate managers prove that they too are only … [Read more...]
Feeding the Beast
If you're doing online marketing and you're not leveraging RSS, what the heck are you waiting for? New technologies that both publishers and advertisers use to connect with online consumers are always continuing to emerge. From HTML to Macromedia Flash to streaming video, the arrival of distribution methods requires organizations to periodically reinvent how they speak to their … [Read more...]
Richard Kohl: This is No Retirement Party
Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got four children and six grandchildren, while his second wife has four children, 15 grandchildren and two great grandkids - Kohl has hosted and attended lots of family functions in his day, and now he's on a mission to make it an exciting, fun and pleasurable experience for others to … [Read more...]
The Race to Embrace
Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.Buzz Bruggeman, founder and CEO of ActiveWords, says his company has spent just $600 to advertise its ActiveWords software application. Yet thanks to his blog-centric marketing philosophy, ActiveWords was named the Third Best Software Product of the Year … [Read more...]
Affiliates Yearn For Standard Bearers
Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If the industry is to grow up as well as out, merchants and affiliate networks need to provide affiliates with consistent methods of accessing the data that feeds their development.While nearly anyone with a Web address can create a … [Read more...]
Killer Content Brings in Money
There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; and Great content.Site optimization is the process of placing your keywords in the right places and making sure your Web site is accessible to search engine spiders so that they can find you and index your content more easily.Site popularity can be achieved … [Read more...]