Tag: Attribution

Rakuten Marketing Acquires DC Storm for Omni-channel Attribution, Measurement and Tag Management

Press Release NEW YORK CITY and BRIGHTON, UK – May 29, 2014 – Rakuten Marketing today announced it has acquired DC STORM. An award winning ... Read Article

Q&A with LinkConnector on Event and Cookie Attribution

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

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