Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]
Trends in Travel
With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?Here’s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the … [Read more...]
Tried and True Performance Strategies
There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often … [Read more...]
Sex Education
You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the adult industry uses to capture consumers online. The thriving adult industry has a history of pioneering many online marketing techniques and continues to provide useful lessons in how to attract and convert an audience.From the creation of the affiliate … [Read more...]
Targeting Affiliates
Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered by LinkShare and earns affiliates 5 to 7 percent on purchases based on volume. The program currently has a 10 percent commission offer for October 1 to December 31.DIANE ANDERSON: How did you come into the … [Read more...]