Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you with tracking and attribution metrics. All seems right with the world. Do you need an agency? I raise the question following a conversation I had last week with a rising advertiser. … [Read more...]
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]
5 Mobile Marketing Tips that Work!
Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary device for online browsing, shopping, and social interaction. A handful of online studies report that nearly 5 billion people own a mobile device and spends an average of 5 hours per day using it. That’s more than 20% of each day … [Read more...]
Make Clickbooth Your #1 Affiliate Network!
Sponsored Content With 14+ years of experience in providing our clients with innovation, exclusivity and performance, make Clickbooth YOUR choice for best network of 2017. Clickbooth is a constant, driving the industry forward and innovating new ways to do business. While many networks come and go, or accept every application - Vote Clickbooth, the only company that … [Read more...]
Blue Book Panel: Interview with Melissa Feemster
In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue finding new ways to innovate and reach consumers through mobile and social … [Read more...]
Blue Book Panel: Interview with Jason Durant Walker
In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? Yes we expect to see growth. There was a temporary contraction in the CPA space as low-value direct response marketers and dubious publishers were driven from the space. But that left a cadre of professional and … [Read more...]
Blue Ribbon Panel: Interview with JP Sauve
How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of lead quality from a given network, it really is difficult to tell if the network is solid or full of risk. While not a foolproof method, taking two minutes to double check the age of the network will likely help you concentrate on the better ones. Poor networks … [Read more...]
Blue Book Panel: Interview with Erin Cigich
In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? In 5 years performance marketing as a whole will be bigger in the USA and internationally than it is now. Performance is the great equalizer and a model that simply makes sense. Performance marketing is the engine that … [Read more...]