Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators. A content creator is any person or company that creates content to inform and attract an audience and shares that content through a variety of distribution channels, usually on their own website, blog, … [Read more...]
What’s Driving The Creative Destruction In Affiliate Marketing?
One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If a network hasn't brought in new owners or investors already, there's a good chance they're out there looking. And if investment funds are already in place, then it is likely that they are actively searching for new … [Read more...]
10K in 30 Days – 4 Tips for High-Performance LeadGen
Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, while a … [Read more...]