• MarTech Hits Affiliate Marketing

    The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look ... Read Article

    Interview with CEO Ronen Hamatian

    Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors ... Read Article

    Blue Ribbon Panel Interview with Cristian Miculi

    1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? ... Read Article

    Blue Ribbon Panel: Interview with Ricky Ahuja

    1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there on behalf of Click ... Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and ... Read Article

    Blue Ribbon Panel: Interview with Jackie Bates

    1. What did you learn from ASW?  A couple of the many valuable ASW takeaways included meeting with members of  the Performance ... Read Article

    Blue Ribbon Panel: Interview With Erin Cigich

    1. What did you learn from ASW? ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a ... Read Article

    Blue Ribbon Panel: Interview with Chad French

    1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? ... Read Article

    Welcome to the Jungle

    Are you a tiger? Or a gazelle? Hunter? Or Prey? I was chatting to someone at ASW about the hordes of newbie ... Read Article

    Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years

    Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate ... Read Article

    Blue Book Top 20 Networks Announced!

    The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that ... Read Article

    Building Performance through Community, Transparency and Experience

    An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

    Blue Ribbon Panel: Interview with Linda Woods

    What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues ... Read Article

    Blue Ribbon Panel: Interview with Nicholas Chrétien

    What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market ... Read Article

    Blue Ribbon Panel: Interview with Geno Prussakov

    Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and ... Read Article

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