I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
2017 Investments, Technology and Fraud
Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? The Affiliate Marketing channel has proven to be a very cost effective solution, … [Read more...]