Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban... The incidents sparked chatter about Google’s methods for banning sites without first issuing a warning, failing to communicate fully, and then — in these cases, at least — reinstating accounts when an Internet-famous … [Read more...]
Yahoo Kills Yahoo! Publisher Network
Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo is suggesting that publishers move to Chitika, who have set up a customized process for YPN publishers. Yahoo says that all YPN publishers will be mailed final payments by May 31, 2010. Yahoo set up YPN in August 2005 as a competitor to … [Read more...]
Raising Your Score
Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers alike to drive high quality leads while maintaining strong ROI. In fact, search engine marketing (SEM) frequently represents an inordinate portion of a performance marketer’s business – often more than they care to admit.The decline in … [Read more...]