Tag: 08 – Fall 2005

Danger: Clicking Ahead

Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

Defend Yourself Against Click Fraud

The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

The Myths of Affiliate Marketing

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

Crossing the Line

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive ... Read Article

Managing Affiliates in a Rapidly Growing Market

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

Don't Give in to Click Fraud Fears

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

Search for Tomorrow

It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts ... Read Article

Think Global, Search Local

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater ... Read Article

The Cookie Conundrum

Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

Look Ma, No Print: Q & A with Michelle Bottomley

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

Clean Sweep

You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article

Pedro Sostre: Follow Your Passion

Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck ... Read Article

Analyze This

Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article

Stand By Me

The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.In early September, ... Read Article