Tag: 01 – Winter 2004

Bringing E-commerce Back Home

Jeannie Otero wanted to change her life. A single mom with two young daughters, she hated the three-hour round-trip commute to her ... Read Article

Affiliates, Start Your Engines

Unless you've been living in a cave for the last year or so, you probably realize by now that in order to ... Read Article

Blair's Flair For Affiliate Marketing

How did a 93-year-old company that got its start selling black raincoats to funeral directors by mail wind up as a big ... Read Article

Here's Herby

From his passionate crusades against spam and "scumware" to hosting his group's annual summit, the baritone-voiced entrepreneur has a knack for stirring ... Read Article

Guerrilla Affiliates

Because you're reading Revenue, which is as focused upon affiliate marketing as you are, I doubt if I have to remind you ... Read Article

A Nose For Data

As a canny entrepreneur, you'll want to monitor all aspects of your business. On the Internet, that comes down to tracking data, ... Read Article

Cyber Creeps

When thousands of consumers got emails asking them to help electronics retailer Best Buy combat Internet fraud, they were eager to help. ... Read Article

No Free Lunch For Merchants

It sounds like a no-brainer: Tap into a sales force of self-employed affiliates who'll handle everything from producing product information to Web ... Read Article

Profits By Design

Link all you want, but unless your site helps visitors find what they want while enjoying the process, they won't stick around ... Read Article

Taxing Times

The lure of affiliate income is a magnet for people with drive and imagination. It's particularly attractive to the impoverished, those in ... Read Article

A Perfect Ten

Most people who start a small business do at least one thing well. For restaurateurs, it's usually cooking. For painters, it's wielding ... Read Article

What's Mary Kay Got To Do With It?

One of the most common myths about the Internet is that this new-fangled technology makes business mysterious, complex or risky. The truth ... Read Article

Databasics 101

Most small business operators have dabbled with databases, but relatively few use them to their full advantage. So here's a crash course ... Read Article

Can You Relate?

Not all that long ago, we did almost all business with people face to face. Chances are, we knew them personally and ... Read Article

Should I Promote This Merchant

There are thousands upon thousands of affiliate programs offered by various Internet merchants. Deciding what programs to promote can be a daunting ... Read Article