• The Future of Social Games Monetization

    So where does all this Sturm und Drang leave us? There are several truths that can be discerned through the fog:

    Facebook Monetization: The Storm Rolls On

    The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek and Time magazine. A ... Read Article

    Scamville Controversy: Links Review

    Time takes an interest with a post called, “Are You Getting Scammed By Facebook Games?” Newsweek takes a look as well: “Is ... Read Article

    How to Spam Facebook Like a Pro

    The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones ... Read Article

    Facebook, MySpace: The Clampdown

    And so to the fallout:

    Social Media Kills MSN & Yahoo

    The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, one of Morgan Stanley's ... Read Article

    Mobile Internet is Exploding

    Just because it's such a terrific set of slides, one more point from the Meeker presentation referred to above: mobile is going ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

    Drew's View

    Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

    Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Capitalizing on Fame

    Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

    Fighting the Nexus Tax

    If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

    Raising Your Score

    Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers ... Read Article

    Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Profiling Your Way to Profits

    Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

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