• Matomy Maximizes Mobile Media Buying with Mobit

    Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. ... Read Article

    Rakuten LinkShare Performance Marketing Network Reports Double Digit Growth in Second Quarter

    Press Release NEW YORK CITY – July 30, 2013 – Rakuten LinkShare today announced continued growth throughout its global performance marketing network ... Read Article

    Mo-Lo-So-Glo Revoution and the Death of Douchbaggery

    Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, ... Read Article

    Rakuten LinkShare Study on Global Affiliate Marketing Uncovers Key Findings for Online Advertisers Expanding Overseas

    NEW YORK CITY – June 18, 2013 – Rakuten LinkShare today announced the results from a commissioned study by Forrester Consulting on ... Read Article

    Google Affiliate Ship Goes Down – Sink or Swim

    Affiliate Marketing is dead?  No, Google Affiliate Network is dead.  This is not the news though.  Many much-smarter-then-me industry folks have already ... Read Article

    MediaWhiz Expands Affiliate Network

    MediaWhiz is planning a dramatic expansion of their MonetizeIt affiliate network with around 150 new campaigns across a broader range of verticals. ... Read Article

    Why Do Some Networks Thrive While Others Die?

    How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, ... Read Article

    Successful Global Expansion Through The Affiliate Channel

    Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

    The Future Of TV and Video Advertising

    An Interview With Jennifer White Of BiteSize BiteSize is a vertically integrated entertainment network that produces proprietary, premium video entertainment and then ... Read Article

    Why Native Ads And Programmatic Platforms Will Boost Content Advertising

    Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising ... Read Article

    New Report: eCommerce On Mobile Ready To Boom

    comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. ... Read Article

    LeadPile Launches Smart Ping Tree Technology

    Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched ... Read Article

    Amazon's $4 Billion E-Commerce War Chest

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

    The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

    Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform ... Read Article

    Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality

    Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less ... Read Article

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