Home / Partner Index / Networks With Casino and Sports Betting Offers
82 networks active in this category · Updated September 2026 · A Blue Book PartnerIndex directory
Casino and sports betting affiliate networks connect publishers with online casinos, sportsbooks, poker rooms, and real-money gaming operators. The vertical is defined by revenue-share economics, high player lifetime value, and licensing rules that change market by market. Read our full guide to Gambling ›
This is a PartnerIndex directory: it lists the networks active in Gambling, with featured partners shown first and the rest in rotating order. It is not a ranking.
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Casino and sports betting affiliate networks connect publishers with offers for online casinos, sportsbooks, poker rooms, fantasy sports platforms, and real-money gaming operators. The vertical is defined by jurisdiction-specific regulation that determines whether an offer is legal to promote, where it can be promoted, and what compliance requirements apply. An affiliate program legal and licensed in New Jersey may be illegal to promote in Utah. A UK-licensed casino operating under Gambling Commission oversight has fundamentally different compliance obligations than an offshore operator targeting unregulated markets. Casino affiliate networks must navigate this patchwork, and so must you.
The U.S. market has expanded rapidly since the Supreme Court struck down the federal sports betting ban (PASPA) in 2018. As of early 2026, 38 states plus Washington, D.C. and Puerto Rico have legalized sports betting in some form, with approximately 30 states permitting online sports betting specifically. Missouri went live in December 2025. Several additional states have active legislative efforts. Online casino (iGaming) legalization trails behind sports betting, with only a handful of states (New Jersey, Michigan, Pennsylvania, West Virginia, Connecticut, Delaware, Rhode Island) permitting full online casino operations. Both RevShare and CPA are standard commission models, with RevShare dominating for casino (lifetime player value) and CPA more common for sportsbook signups.
Jurisdictional compliance is your first and most critical evaluation criterion. Promoting a gambling offer to consumers in a jurisdiction where that form of gambling is illegal creates liability for you as the publisher, not just the operator. Verify the licensing status of every casino and sportsbook offer you promote, and confirm that the network restricts promotion to licensed jurisdictions. In the U.S., this means state-by-state verification. In Europe, it means checking Gambling Commission (UK), Malta Gaming Authority, or other relevant national licenses. Networks that list offers without clear licensing information or that allow promotion into unlicensed markets are creating legal exposure you cannot manage.
RevShare economics in gambling are lucrative but carry specific risks. Lifetime RevShare on a depositing player can generate hundreds or thousands of dollars over time, far exceeding any one-time CPA. The evaluation criteria from the RevShare commission model page apply with extra urgency here. Revenue calculation methodology varies: gross gaming revenue (GGR) versus net gaming revenue (NGR, which deducts bonuses, taxes, and operational costs) can halve your effective commission rate. Negative carryover, where a player’s winnings offset your future RevShare earnings, is common in casino programs and can wipe out months of accumulated revenue from a single lucky player. Negotiate for no-negative-carryover terms whenever possible. Ask for the formula, in writing, before sending your first visitor.
CPA works better for sportsbook offers where initial deposit conversion is the primary metric. Sportsbook CPA payouts typically range from $50 to $200+ per first-time depositor (FTD), depending on the market and the operator. The qualification criteria matter: does the player need to deposit a minimum amount? Make a minimum bet? Complete identity verification? Each requirement reduces your conversion rate. Get the full FTD definition before committing traffic.
Responsible gambling compliance is increasingly enforced and increasingly scrutinized by regulators. UK Gambling Commission rules require affiliates to display responsible gambling messaging, link to self-exclusion tools, and avoid targeting vulnerable populations. U.S. state regulations impose similar requirements. Networks that provide compliance resources, pre-approved responsible gambling disclosures, and tools for age-gating your content reduce your compliance burden. Networks that treat responsible gambling as an afterthought are operating on borrowed time in the current regulatory environment.
Content restrictions on gambling advertising vary by platform and jurisdiction. Google allows gambling ads in licensed markets with certification. Meta permits ads from licensed operators with geographic restrictions. Many U.S. states that legalized sports betting impose specific advertising restrictions: disclosure requirements, prohibitions on targeting minors, and in some cases, limits on promotional offer advertising. The network should provide jurisdiction-specific guidance on permitted promotional messaging, not just generic marketing materials.
Affiliate compliance is your license risk. Gambling operators hold licenses that can be suspended or revoked for marketing violations, including violations committed by affiliates. The UK Gambling Commission has sanctioned operators for affiliate marketing practices, and U.S. state regulators are following that precedent as the market matures. Your affiliate program needs enforceable compliance terms, regular auditing of affiliate promotional materials, and the ability to terminate non-compliant affiliates immediately. A single affiliate making prohibited claims or targeting underage audiences can trigger a regulatory review of your entire operation.
Player quality from affiliate channels varies dramatically by traffic source and affiliate type. Content affiliates (betting tips sites, sports analysis, casino review platforms) tend to send players with genuine interest and longer retention. Bonus-hunting affiliates (sites that direct players to the highest deposit bonus and move them to the next operator when the bonus is used) produce first-time depositors with minimal lifetime value. Structure your affiliate program to reward long-term player value. RevShare naturally incentivizes this. CPA programs should include minimum activity requirements (a first bet, a minimum deposit level, or retention milestones) to filter out bonus-hunters.
Market-by-market program management is operationally demanding but necessary. Commission rates, permitted promotional messaging, regulatory requirements, and player behavior all differ by jurisdiction. A U.S. sportsbook affiliate program running in New Jersey operates under different rules than one in Colorado or Louisiana. International casino programs face even more variation. The network should support jurisdiction-level reporting, compliance, and program management, not just geographic traffic targeting.
Responsible gambling is both a regulatory requirement and a brand imperative. Regulators are increasing scrutiny of gambling advertising practices globally. The UK Gambling Commission’s social responsibility codes, the advertising standards enforced by U.S. state regulators, and emerging responsible gambling frameworks in newly legalized markets all impose obligations on how your brand is promoted. Affiliates who use predatory language (“guaranteed wins,” “can’t lose,” “free money”) or target vulnerable populations create regulatory and reputational exposure. Build responsible gambling requirements into your affiliate terms and enforce them.
In a growing number of jurisdictions, yes, and that is the single most important fact in this vertical. Several markets require affiliates themselves to hold a licence or be registered, not merely the operator, and advertising unlicensed operators into a regulated market is an offence rather than a policy breach. The question about any offer is not whether the operator is licensed somewhere but whether it is licensed where your traffic is.
Revenue share pays you a percentage of the operator net revenue from your referred players, which means you share the losses as well as the wins. If your players win in a given month, that month can be negative. Negative carryover determines whether that deficit rolls into the next month or resets. A contract with carryover can leave a productive affiliate earning nothing for months after one heavy win, and it is the term most worth negotiating.
They are the strongest earning model in affiliate marketing when they hold, and the terms decide whether they hold. Look for dormancy clauses that void your share if a player is inactive, rights to renegotiate retrospectively, and what happens if the operator is acquired. A lifetime deal that can be rewritten unilaterally is a monthly deal described optimistically.
Content that appeals to under-18s, claims that present gambling as a solution to financial problems, failure to carry required responsible-gambling messaging, and targeting people who have self-excluded. Several markets also restrict bonus and free-bet promotion specifically. These rules differ by jurisdiction in detail but overlap in substance, and enforcement reaches the affiliate.
Whether it can enforce geographic restriction, and whether it will show you its licensing position. This vertical has the widest gap in the directory between operators who take compliance seriously and those who do not, and the payouts are frequently inverse to the diligence. A network that cannot tell you which licence covers which market for which offer is not able to keep you compliant, whatever its rates.
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PartnerIndex is the Blue Book’s directory of affiliate and performance marketing networks, organised by vertical, region, ad format, and commission model. It lists the networks active in a category. It is not a ranking.
Each profile carries the network’s verticals, regions, tracking platform, and commission models, maintained by the Blue Book editorial team. Featured partners appear first in a category and the rest rotate. Coverage grows as networks come online, so categories are added over time rather than all at once.
mThink has published the Blue Book since 2003. For our ranked evaluations, see the Blue Book rankings and the research methodology behind them. If you are a brand or advertiser looking for a network in this category, tell us what you need and we will make the introduction.
Disclaimer: The information provided in this guide is intended solely as an educational starting point for further independent research and does not constitute legal, regulatory, or financial advice. Advertising rules, statutory requirements, and regulatory enforcement priorities change frequently. Readers should not rely on this content as a substitute for professional legal counsel or formal compliance audits. Publishers and advertisers are responsible for independently verifying all compliance requirements applicable to their specific offers, geographies, and promotional methods.
Last reviewed September 2026.
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