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SoFi Plus is a rewarding financial membership program consolidated within the SoFi mobile application. The service unlocks extra savings, enhanced rewards, and discounts, offering members over $1,000 in value annually with qualifying activities. Membership is free when consumers set up direct deposit, or available for a $10 monthly subscription fee.

Converts on customer subscription

Targeting: Consumers actively seeking a unified financial membership platform offering aggregated savings, rewards, and banking features, who are interested in optimizing their financial accounts through direct deposit or subscription.

Restrictions: No Incent traffic, no direct linking or Brand Bidding is permitted. Affiliates must clearly state the two methods for obtaining the membership (free via direct deposit or $10/month subscription). Affiliates must not guarantee the $1,000+ value without qualifying activities.