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Proton Pass is a secure, encrypted password manager that protects online identities and login credentials using zero-access encryption.

Converts on paid subscription enrollment

Targeting: Consumers prioritizing digital security and streamlined account management. This audience seeks a reliable, encrypted solution for storing passwords, notes, and sensitive information.

Restrictions: No bidding on brand keywords, including any variations or misspellings of Proton (brand terms). Not permitted to include Proton in any text ad promoting the website through paid search programs. Direct linking from Google Ads to Proton and domain masking are not allowed. Traffic must be sent to the Proton landing page, not the Proton mobile application.

Creatives to be made by approval

Reversal criteria - Fraud & users who utilize the 30-day money back guarantee