Gusto – Payroll and Benefits Software – CPS (US)

Gusto is a modern, integrated platform that provides payroll, benefits, hiring, and team tools to more than 400,000 growing businesses. With an intuitive platform, employers can easily manage payroll, automate tax filings, offer employee benefits, and stay compliant with HR regulations all in one place.

Converts on completed purchase of Gusto's payroll services.

Targeting: Business owners, HR managers, and decision-makers at small to medium-sized businesses.

Restrictions: No brand bidding, No incentivized traffic,No SMS or search traffic, No coupon or loyalty sites.