★ #1 in Best Ad & Traffic Source Platforms

PropellerAds

Best forBuyers extending reach beyond saturated search, social, and DSP channels

MCP connector

Ad formatsPopPushIn-page pushInterstitialDirect click
Cost to startFrom $100Refundable, 10% fee
Automation features3/5 Target-CPA bidding, Auto-blocks weak placements, Agent or MCP access
Based inLimassol, Cyprus

Overview

Choose it ifyou want paid social, Telegram Mini Apps, and web traffic run as one mix, with CPA Goal bidding

Blue Book’s take

Founded in 2011, PropellerAds is based in Limassol, Cyprus, with an office in Prague, and is part of AdTech Holding. It describes itself as a multisource platform: one account buys across paid social, Telegram Mini Apps, interactive ads, push, and pops, so media buyers, affiliate teams, and agencies can reach audiences beyond saturated search and social. Buyers single out CPA Goal, which bids toward a set conversion price, as the feature that saves them the most manual optimization.

In their own words

One platform. More sources. Performance you can scale. PropellerAds complements existing acquisition stacks rather than replacing them. It gives advertisers access to incremental audiences beyond the channels where competition and acquisition costs are already saturated.

Be aware

If the account is unused for 3 months it is blocked, and 90 days later any balance is deducted.

Buying

Traffic sources
MessengersPush & subscriber listsSocial (partner links)Websites
Ad formats
PopunderPush notificationsIn-page pushInterstitialDirect clickInteractive AdsTelegram Mini Apps
Buying models
CPMCPCSmart CPMSmart CPCTarget CPA

What you can advertise

Core verticals: iGaming, eCommerce, and Mobile Apps. Special categories: Gambling and nutra accepted; adult, pharma and political not accepted.

Automation features

  • 1Target-CPA biddingDocumented
  • 2Auto-blocks weak placementsDocumented
  • 3Budget reallocationNot found
  • 4AI creativeNot found
  • 5Agent or MCP accessDocumented

Funding the account

Deposits start at $100, depending on how you pay: card, PayPal, e-wallet, or wire, with no crypto. PropellerAds adds a service fee to each payment; the percentage is not published.

Contract terms and exit

Unspent funds can be refunded within six months of your last payment. After a second deposit, 10% is deducted and only balances over $200 qualify; bonus funds and the service fee are not refundable.

Tracking, placements and API

Placement reporting
Zone and sub-zone IDs passed to your tracker
Include or exclude placements
Yes, by zone and sub-zone
Conversion tracking
Server-to-server postback; no conversion API
Tracker templates
VoluumBinomThriveKeitaroBeMobAdsBridgePeerClickRedTrackTrackingDeskCPV LabROIBestAppsFlyerAdjustAppMetricaAffiseGoogle Tag ManagerTelegram Tracking
Advertiser API
Available for campaign management
MCP connector
PropellerAds’ own connector, free: AI assistants can read stats and balance and create or change campaigns, bids and budgets

Company

Headquarters
Limassol, Cyprus
Office
Prague
Founded
2011
Part of
AdTech Holding
Monthly audience
2B+ active online users

Blue Book works to keep this information accurate. Data updated October 2026. If you spot an error or omission, please contact us.