★ #1 in Best Ad & Traffic Source Platforms

PropellerAds

Best forBuyers extending reach beyond saturated search, social, and DSP channels

MCP connector

Ad formatsPopPushIn-page push
Cost to startFrom $100Refundable
Automation features4/5 Target-CPA bidding, Auto-blocks weak placements, AI creative, Agent or MCP access
Based inLimassol, Cyprus

Overview

Choose it ifPaid Social, Interactive Ads, Telegram Mini Apps, premium web and programmatic in one platform

Blue Book’s take

Founded in 2011, PropellerAds has built a global performance advertising infrastructure reaching more than 2 billion active online users monthly. The platform serves media buyers, affiliate teams, agencies and direct advertisers across verticals including iGaming, eCommerce and Mobile Apps. PropellerAds is a multisource performance advertising platform that helps advertisers extend reach beyond saturated search, social and DSP channels.

In their own words

One platform. More sources. Performance you can scale. PropellerAds complements existing acquisition stacks rather than replacing them. It gives advertisers access to incremental audiences beyond the channels where competition and acquisition costs are already saturated.

Be aware

If the account is unused for 3 months it is blocked, and 90 days later any balance is deducted.

Buying

Traffic sources
MessengersPush & subscriber listsSocial (partner links)Websites
Ad formats
PopunderPush notificationsIn-page pushPaid Social TrafficInteractive AdsTelegram Mini AppsSocial TrafficIn-app audiences
Buying models
CPMCPCSmart CPMSmart CPCTarget CPA

What you can advertise

Core verticals: iGaming, eCommerce, and Mobile Apps. Special categories: Nutra, adult, pharma and political not accepted.

Automation features

  • 1Target-CPA biddingDocumented
  • 2Auto-blocks weak placementsDocumented
  • 3Budget reallocationNot found
  • 4AI creativeDocumented
  • 5Agent or MCP accessDocumented

Funding the account

Deposits start at $100. Available payment methods: debit and credit cards (Visa, MasterCard, American Express) plus Apple Pay and Google Pay; wire transfer; PayPal; UnionPay; Skrill; Ebanx; Pix; Volet; GammaG.

Contract terms and exit

Unspent funds can be refunded within six months of your last payment.

Tracking, placements and API

Placement reporting
Zone and sub-zone IDs passed to your tracker
Include or exclude placements
Yes, by zone and sub-zone
Conversion tracking
Server-to-server postback; no conversion API
Tracker templates
VoluumBinomThriveKeitaroBeMobAdsBridgePeerClickRedTrackTrackingDeskCPV LabROIBestAppsFlyerAdjustAppMetricaAffiseGoogle Tag ManagerTelegram Tracking
Advertiser API
Available for campaign management
MCP connector
PropellerAds’ own connector, free: AI assistants can read stats and balance and create or change campaigns, bids and budgets

Company

Headquarters
Limassol, Cyprus
Office
Prague
Founded
2011
Part of
AdTech Holding
Monthly audience
2B+ active online users

Blue Book works to keep this information accurate. Data updated October 2026. If you spot an error or omission, please contact us.