Kadam

Best forPopunder buyers running Android app offers

MCP connector

Ad formatsPopPushIn-page pushNativeDisplayVideoDirect click

Cost to start$100Refund terms not documented

Automation features2/5 Target-CPA bidding, Agent or MCP access

Based inLimassol, Cyprus

Overview

Choose it ifyou want a free account manager who takes routine optimization off your hands

Blue Book’s take

Kadam comes out of Eastern Europe, where it started in native ads and was already counted among the main Russian banner networks by 2015, before adding clickunders and other formats. Buyers say popunders are the format that converts best there, and Android app offers are named as a good fit. Managers are free at any spend, and reviewers credit them with taking optimization work off the advertiser's hands. Its push inventory includes iOS calendar push as well as web push.

In their own words

Kadam is an advertising network with large-scale traffic and growth tools

Be aware

An account idle for 180 days can be blocked without notice and its balance debited.

Blue Book Rankings

#15Best Ad & Traffic Source Platforms

Buying

Traffic sources

Push & subscriber listsWebsites

Ad formats

PopunderPush notificationsIn-page pushNativeDisplay bannersVideoDirect click

Buying models

CPMCPCTarget CPA

What you can advertise

Accepts major verticals. Special categories: Gambling, crypto, nutra, dating, adult, pharma and sweepstakes with pre-approval; political not accepted.

Automation features

1Target-CPA biddingDocumented
2Auto-blocks weak placementsNot found
3Budget reallocationNot found
4AI creativeNot found
5Agent or MCP accessDocumented

Funding the account

The first deposit is at least $100, by card, PayPal, e-wallet, crypto, or wire, and wire is for companies only.

Contract terms and exit

Kadam refunds only for documented service-quality problems, claimed in writing within 14 days of payment, less payment-method fees.

Tracking, placements and API

Placement reporting

Site IDs passed to your tracker; whether site names show in statistics is not documented

Include or exclude placements

Yes, black and white lists by site ID; also by source and IP range

Conversion tracking

Server-to-server postback; no conversion API

Tracker templates

AppsFlyerBinomKeitaroVoluumRedTrackBeMobAdjust

Advertiser API

Campaign creation and updates, bids and custom reports; no spend threshold stated

MCP connector

Published by a GitHub organisation named Kadam, not linked from its site: AI assistants can read and change campaigns, bids, creatives, audiences and sites

Company

Headquarters

Limassol, Cyprus

The platform’s own figures

14B+daily impressions: the same page also gives 10B+, 37–40B daily and 300B monthly

100,000+websites

Blue Book works to keep this information accurate. Data updated October 2026. If you spot an error or omission, please contact us.