HilltopAds

Best forMainstream and adult buyers on modest daily budgets

MCP connector

Ad formatsPopIn-page pushDisplayVideo

Cost to start$100+Refundable within 3 months

Automation features2/5 Auto-blocks weak placements, Agent or MCP access

Based inBrentford, United Kingdom

Overview

Choose it ifyou want to start from $20 a day and reach users who run ad blockers

Blue Book’s take

HilltopAds says it launched in 2013 in the UK, where its operating company is registered. It sells mainstream and adult inventory across websites, apps, Telegram, and partners' social channels, and it leads with its anti-adblock technology for reaching users other ad tags miss. It is a visible presence in the affiliate community, publishing its own campaign case studies on affLIFT. Campaigns can run from $20 a day, and a manager is available at any level of spend.

In their own words

HilltopAds is one of the best CPM ad networks for advertisers and publishers, launched in 2013 in the UK.

Be aware

An account unused for 3 months is blocked; if not restored within 90 days, the balance is lost.

Blue Book Rankings

#6Best Ad & Traffic Source Platforms

Buying

Traffic sources

In-appMessengersSocial (partner links)Websites

Ad formats

PopunderIn-page pushDisplay bannersVideo

Buying models

CPMCPCSmart CPM

What you can advertise

Accepts major verticals. Special categories: Gambling, dating, adult and sweepstakes accepted; pharma and political not accepted.

Automation features

1Target-CPA biddingNot found
2Auto-blocks weak placementsDocumented
3Budget reallocationNot found
4AI creativeNot found
5Agent or MCP accessDocumented

Funding the account

The minimum deposit is $100, or €500 by wire, by card, e-wallet, wire, or crypto, with no PayPal. Campaigns need at least $20 a day, and HilltopAds charges no fee of its own.

Contract terms and exit

Refunds are at HilltopAds' discretion, on request within three months of payment, with no fee stated and an ID check first. Bonus and promo-code funds are not refundable.

Tracking, placements and API

Placement reporting

Zone IDs only (a blind network; site names are not shown); app names are passed

Include or exclude placements

Yes, by blacklist or whitelist (one type per campaign); also by API

Conversion tracking

Server-to-server postback, or a JavaScript postback; no conversion API

Tracker templates

AdjustSkroAppsFlyerPeerClickRedTrackAdsBridgeBeMobKeitaroVoluum

Advertiser API

Campaign management: bids, URLs, status, black and whitelists, stats and balance. No spend gate stated; no campaign-creation endpoint seen

MCP connector

HilltopAds’ own connector: AI assistants can create (Popunder, CPM only) or update campaigns, start and stop them, and change bids, URLs and lists, with your approval

Company

Headquarters

Brentford, United Kingdom

The platform’s own figures

273B+monthly impressions

45,000+publishers

250+countries

Blue Book works to keep this information accurate. Data updated October 2026. If you spot an error or omission, please contact us.