Adcash

Best forPop buyers who want a network with nearly 20 years in the market

Ad formatsPopIn-page pushDisplayVideoInterstitial

Cost to start$/€100Refundable, 25% fee

Automation features0/5

Based inTallinn, Estonia

Overview

Choose it ifyou want a manager on every account and bidding by CPM, CPC, or a CPA target

Blue Book’s take

Adcash is one of the longest-running networks in this group, founded in 2007 by Christophe Avignon and Thomas Padovani and run from Tallinn, Estonia. French private equity firm Naxicap Partners invested in 2015, and a majority stake changed hands in 2022. affLIFT lists it among its recommended pop sources. Every account gets a manager, campaigns start from 100 in dollars or euros, and advertisers can bid by CPM, CPC, or a CPA target.

In their own words

Adcash is a global online advertising platform for media buyers, affiliates and publishers.

Be aware

After 300 days of inactivity, Adcash takes 100% of the balance as a dormant-account fee.

Blue Book Rankings

#18Best Ad & Traffic Source Platforms

Buying

Traffic sources

Websites

Ad formats

PopunderIn-page pushInterstitialDisplay bannersVideo

Buying models

CPMCPCTarget CPA

What you can advertise

Accepts major verticals. Special categories: Gambling, dating and adult accepted.

Automation features

1Target-CPA biddingNot verified
2Auto-blocks weak placementsNot found
3Budget reallocationNot verified
4AI creativeNot found
5Agent or MCP accessNot found

Funding the account

Campaigns start from 100 in dollars or euros, by card, PayPal, e-wallet, wire, or crypto. A processing fee may apply; the amount is not published.

Contract terms and exit

Unused balances of 50 or more, in dollars or euros, are refundable if you ask within 30 days after the contract ends, less a 25% administrative fee.

Tracking, placements and API

Placement reporting

Zone and supply-source IDs passed to your tracker

Include or exclude placements

Yes, by zone (blacklist or whitelist)

Conversion tracking

Server-to-server postback or HTML pixel; no conversion API

Tracker templates

VoluumAppsFlyer

Advertiser API

Reporting only: campaign statistics, up to 30 days per request; no campaign-management API found

MCP connector

None found

Company

Headquarters

Tallinn, Estonia

The platform’s own figures

90Bad requests per month

300Munique users daily: its homepage says 300M, its platform blog 200M

195countries

200+supply partners

Blue Book works to keep this information accurate. Data updated October 2026. If you spot an error or omission, please contact us.