Guest Posts Archives

Court Rules Hyperlinking to Third-Party Content Can Create Liability

A recent Tenth Circuit decision holds that third-party material reached through hyperlinks on a company website can count as that company’s own ... Read Article

Who Owns Marketing’s Most Valuable Signals?

Over the past few months, several seemingly unrelated developments have pointed in the same direction. At Cannes, marketers argued that AI makes ... Read Article

Bring Your Own Data: Why First-Party Data Owners Are Still Winning in Affiliate

For years, the affiliate industry has been workshopping ways to future-proof against a single scenario: what happens when third-party cookies disappear? The ... Read Article

SCAM Act Legislation Introduced to Hold Platforms Responsible for Deceptive Ads

On February 4, 2026 Senators Gellego (D-AZ) and Moreno (R-OH) introduced bipartisan legislation to crack down on predatory online scams advertisements. The ... Read Article

Affiliate Survival Guide in The Age of Agentic Commerce

The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small merchants and blaring air ... Read Article

The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know ... Read Article

Case Study: FanFuel’s First-Touch Revolution

FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and ... Read Article

Brands Matter: Affiliate Strategy in the Travel Vertical

Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a ... Read Article

How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

Businesses Exist to Make Order Out of Chaos.

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in ... Read Article

How to Survive the Challenging Online M&A World

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

Content Locking as an Alternative Monetization Method

Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, ... Read Article

5 Steps to Accelerating International Growth

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re ... Read Article

Are You Asking for It? You’d Better!

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as ... Read Article

The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

Category: Guest Posts