• Affiliate Survival Guide in The Age of Agentic Commerce

    The subsequent releases of Google’s Agent Payment Protocol and ChatGPT Instant Checkout are sounding alarm bells for small merchants and blaring air ... Read Article

    The Attribution Black Box: How to Prove The Full Value of Affiliate Marketing in Your MMM

    For years, affiliate managers at large brands have faced the same frustrating challenge: proving the full value of their channel. We know ... Read Article

    Case Study: FanFuel’s First-Touch Revolution

    FanFuel operates as a complete nutra affiliate network specializing in bodybuilding, weightlifting, and weight loss niches. Despite having quality in-house offers and ... Read Article

    Brands Matter: Affiliate Strategy in the Travel Vertical

    Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate’s view of a travel campaign strategy is a ... Read Article

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

    Businesses Exist to Make Order Out of Chaos.

    Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in ... Read Article

    How to Survive the Challenging Online M&A World

    The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

    Content Locking as an Alternative Monetization Method

    Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, ... Read Article

    5 Steps to Accelerating International Growth

    Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re ... Read Article

    Are You Asking for It? You’d Better!

    Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as ... Read Article

    The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

    Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

    Firefox and Third Party Cookie Blocking

    Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie ... Read Article

    The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

    It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

    Successful Global Expansion Through The Affiliate Channel

    Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

    Five Ways Mobile Can Succeed in the Affiliate Channel

    We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

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